The Noir Journal

How to Care for Your Heavyweight Hoodie
Heavyweight fleece holds its shape and print for years — if you wash it right. Here's how to keep a LUCIANO NOIR hoodie looking new. Read more...
Inside the Tarot Capsule: The Meaning Behind Every Card
Nine cards, nine hoodies. A short guide to the arcana behind the LUCIANO NOIR Tarot Capsule — and what each one means. Read more...
The Story Behind LUCIANO NOIR
LUCIANO NOIR was built on a simple refusal: to make clothing that looks like everything else on the rack. Here's the thinking behind the label. Read more...